With lockdown in the UK having a huge impact on a whole range of businesses, thinking outside of the box when it comes to digital marketing was a must during those challenging times. For our men's grooming product brand, we knew that not being able to keep barbershops open during lockdown meant a much greater focus on growing their global ecommerce activity was needed. We have always managed the brand's organic performance, but we knew there was scope to improve it, even during what was essentially a really tough time for businesses like this.

We adopted a multi-channel approach to aim for a continued improvement in their overall performance.

We decided on a multi-channel approach that incorporated paid social and organic social, and was fully owned by us. To target very specific audience groups, we also created several individual landing pages on the website – this gave us much more control over which products were pushed to specific segments. We were granted creative control over both web and social assets throughout this campaign and being able to take the lead on a strategy in this way meant that we could bring all of our expert knowledge to the fore.

• Transactions up 391% YOY

• Revenue up 250% YOY

• 60% of transactions came from new customers

• Lowest non-brand CPA in the history of Murdock London’s paid social ads