Growing a Designer Fashion Brand

SEO / E-COMMERCE MARKETING

Getting the fashion brand in front of a new audience
A highly successful and celebrity-favourite designer had been heavily featured in pages of high-end fashion publications and throughout numerous elite magazines. The challenge for our fashion digital marketing agency was to ensure that this designer’s stunning pieces were accessible to a wider audience, one that may not have been aware of the designer's growing brand.
This was to be done with a bespoke retail marketing strategy that could be carefully targeted to the right audience.
A large proportion of the initial few months’ work was to analyse the current website and suggest ways to improve the user’s journey. The brand needed to ensure a very slick user journey, given the high value of each dress, coupled with an audience with specific requirements and very little spare time. Therefore, a focus on conversion rates was key.
From this point, we then turned our attention towards driving higher volumes of traffic to the newly created user journey. This drive was largely fuelled by organic growth from a number of SEO strategies.
Not only have our SEO strategies increased traffic, but they have also dramatically increased transaction volume and, subsequently, revenue.
- 208% increase in organic traffic when comparing the first two years
- 213% increase in revenue when comparing the first two years
- 252% increase in transactions when comparing the first two years

Murdock London