At first glance, it was apparent that the company's digital presence mostly came from customer loyalty among visitors to its retail premises, as well as a small amount of traffic via social and organic search channels. The brand was an average player in the preloved designer items market.

We aimed to increase online visibility through critical optimisation of the website to enhance SEO rankings for core brand keywords, attract "sellers" and "buyers", and capture more organic traffic on the Designer Exchange brand keyword. We know that it takes more than just adding keywords to core on-page elements and some content to rank well, so we ensured that all elements of Google ranking factors were optimised and aligned with a structure we know works in the luxury retail sphere, informed by our years of experience.

This requires a full understanding of what search engines want, and in turn what its users want for each and every keyword the brand wants to compete in, alongside careful execution to achieve results.

The second half of this campaign focused on CRO (conversion rate optimisation). As we all know, its good to get more and more traffic, but its a massive waste if the website cannot convert that traffic. We utilised UX analysis, eye-tracking, user behaviour data from Google Analytics, and Neuromarketing techniques to increase the site's conversion rate.

• Within 12 months, the brand had achieved significant success through search engine optimisation and conversion rate optimisation.

• The brand ranked on page one of Google for generic designer brand names such as Prada, Louis Vuitton, and more.

• Designer Exchange increased CVR from below 1% to 3% after conducting UX and CRO activities. Boosting CVR from 1% to 3% tripled the amount of revenue that the business received.

• Through successful implementations of CRO and SEO strategies, forecasts were achieved ahead of schedule and surpassed within 12 months.