Niche Ski-Wear Brand
MULTI-CHANNEL / E-COMMERCE MARKETINGNiche Ski-Wear Brand
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Our client required us to identify and execute an integrated multi-national SEO and PPC strategy to increase profitable revenue.
We were appointed after a pitch process for demonstrating cutting-edge search strategies and significant experience with the retail and fashion client base.
The challenge set during the pitch process was, from a PPC point of view, to find cost-efficient ways to increase the existing budget and generate scalable revenue increases. From an SEO point of view, we needed to identify a number of strategies to increase non-brand revenue.
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To restructure the existing PPC account with a view to improving the existing ROI, whilst increasing the budget. The SEO strategy response was focused around increasing the visibility of the products to the main US, UK and European search engines.
After the first year of working together, PPC was expanded to target America and a number or European countries outside of the UK.
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Year 2 results saw increased PPC spending to support phenomenal revenue growth from the USA along with increased expansion in Europe.
42 %increase in SEO revenue within the first year.
57 %increase via their PPC channel within the first year.